AVENDICA Launches Vita Booster Scalp Tonic on Amazon US, Bringing Seoul Salon Scalp Care to American Women

The Korean hair care brand introduces a lightweight multivitamin scalp tonic for women in their 30s and 40s, used as a daily “scalp deodorant”.

SEOUL, SOUTH KOREA, October 29, 2026 /EINPresswire.com/ -- AVENDICA, a Korean hair care brand operated by HAVGLOBAL, has launched its Vita Booster Scalp Tonic on Amazon in the United States. The product went on sale to U.S. shoppers on October 1, 2026.

The leave-in tonic is made for women who notice changes in their hair and scalp during hormonal transitions. It brings the scalp care approach used in Seoul's hair salons into a simple daily routine.

Key facts
Brand: AVENDICA, operated by HAVGLOBAL (South Korea)
U.S. launch: October 1, 2026, on Amazon
Product: Vita Booster Scalp Tonic, 120 ml (4.05 fl oz)
Formula: multivitamin-based, lightweight, non-greasy, leave-in
Scent: citrus-aromatic woody
Certification: vegan, by the Korea Agency of Vegan Certification and Services

Scalp care for women in hormonal transitions
Many women in their 30s and 40s find that their hair feels finer and flatter as their hormones change. Their scalp often feels different too.

AVENDICA was created for these women. The brand is built on the idea of an "After-Shampoo Ritual." It holds that the steps taken after shampooing are where healthy-looking hair is maintained.

Taking cues from skincare, AVENDICA brings the precision of Korean salon care into lightweight products made for fine hair and everyday use.

A lightweight, multivitamin scalp tonic
The Vita Booster Scalp Tonic is a leave-in tonic applied directly to the scalp. Its multivitamin-based formula includes polygala root extract and caffeine.

The texture is light and non-greasy. It helps lift the look of hair at the roots without weighing down fine hair.

The tonic is made for all scalp types and offers sebum balance, a gentle cooling feel for sensitive scalps and antioxidant care for the scalp environment.

It absorbs quickly and needs no rinsing. Users can apply it daily, after washing or between washes.

The tonic is certified vegan by the Korea Agency of Vegan Certification and Services. The certification reflects the brand's focus on gentle ingredient choices for everyday scalp care.

A "scalp deodorant" for fresh-smelling hair between washes
AVENDICA also built the tonic around a common but rarely discussed concern: scalp odor. Many people notice the crown of the head smells less fresh by the end of the day, especially between washes.

Under its "Scalp Deodorant" concept, the tonic adds a citrus aromatic woody scent to the scalp. Users can refresh the scalp at home, at work or after exercise.

"In Korean salons, scalp care is treated as the starting point of beautiful hair, not an afterthought," said an AVENDICA spokesperson. "We wanted to give women going through hormonal changes a scalp care step that feels light, smells fresh and is easy to keep up with every day. Through Amazon, we are excited to share this Seoul Salon routine with women in the United States."

Availability
The AVENDICA Vita Booster Scalp Tonic (120 ml / 4.05 fl oz) is available on Amazon in the United States. Shoppers can find the lightweight scalp tonic through AVENDICA's Amazon page: https://a.co/d/0iHj7xQ4

About AVENDICA
AVENDICA is a Korean hair care brand operated by HAVGLOBAL. The brand serves women in their 30s and 40s whose hair and scalp change with shifting hormones. It develops scalp care products based on the care routines of Seoul's hair salons. In October 2026, AVENDICA entered the U.S. market with the launch of its Vita Booster Scalp Tonic on Amazon.

To learn more, visit the official website of AVENDICA at https://avendica.com.

Taegyu Kim, General Manager
HAVGLOBAL (AVENDICA)
contact@havglobal.com