Pet Declaration opens B2B portal for breed-resembling pet memorial urns

Pet Declaration Inc. has launched a business-to-business portal for veterinarians, pet crematories and other pet-aftercare professionals, expanding access to its patented memorial urns that resemble specific dog breeds. The move follows the company’s May 1 direct-to-consumer debut and comes as Pet Declaration adds a breed voting program to shape future releases.

Why it matters: - Pet Declaration is broadening access to a new category of pet memorials for families making end-of-life decisions with veterinarians and crematories. - The B2B portal gives professional partners a direct path to the company’s breed-resembling urns, which may make memorial selection easier and more personalized for grieving pet owners. - The company is pairing the portal launch with a vote on which breeds to develop next, using customer and partner input to guide product expansion.

What happened: - Pet Declaration Inc. launched a new business-to-business portal for veterinarians, pet crematories and other qualified pet-aftercare professionals. - The portal opens access to the company’s breed-resembling memorial urns through a gated professional platform. - The launch follows Pet Declaration’s public commercial debut on May 1, 2026, when the company introduced its Chihuahua Memorial Collection for direct purchase on its website. - The company was founded by inventor Gena Norris in October 2017 after the death of her Chihuahua, Poncho.

The details: - Pet Declaration’s first collection centers on the Chihuahua, the breed that inspired the company. - The company’s memorials use a utility-patented neck-closure architecture covered by U.S. Patent No. 10,245,203 B1. - The closure sits at the neck of the memorial rather than the bottom, preserving the appearance of the sculpture while allowing different head and body configurations. - Each memorial is made from medical-grade cast aluminum using precision investment casting. - The products are hand-polished and finished with an industrial-grade powder coating. - Each memorial weighs about 4.5 pounds. - The urns are full-size memorials designed to hold all of a pet’s ashes, not only a portion. - The Chihuahua collection lets customers choose among different hair types, head designs, genders and postures. - The company is currently collecting votes from pet owners to help decide which breeds come next. More information - Pet Declaration’s site also offers direct-to-consumer access alongside the new professional channel.

Between the lines: - Pet Declaration is positioning itself as more than a product seller by building both retail and professional sales paths. - The company is leaning on patent protection and design differentiation to stand out in a category that is usually functional rather than personalized. - The memorials are marketed around resemblance and individuality, which could resonate with families seeking a more customized alternative to standard urns.

What's next: - Pet Declaration will use the breed voting program to determine which memorial designs are developed after the Chihuahua line. - Veterinarians, crematories and other qualified partners can now use the B2B platform to explore products and collaborate on memorial options for families. - The company is expected to continue expanding its catalog beyond the initial breed collection as demand and vote results develop.

The bottom line: - Pet Declaration is turning a niche pet-memorial product into a two-channel business, with patented design and professional distribution at the center of its growth plan.